Digital Marketing
Lynn Langmade
When Innovation Isn’t Enough: Why Every Small ...

Launching a small business—especially in complex industries like biotech—requires more than innovation. Without a digital marketing strategy, even the smartest founders can find themselves struggling to attract attention or build traction. In this post, we explore why digital marketing is essential for small business growth, illustrated through the story of a biotech entrepreneur who shifted from silence to success by embracing the fundamentals. Whether you're just getting started or looking to sharpen your approach, this is a practical, down-to-earth look at what it really takes to get found online.

When Innovation Isn’t Enough: Why Every Small Business Needs to Understand Digital Marketing
Social Media Markeing
Lynn Langmade
Social Media Management & Account Hygiene: ...

In the bustling world of digital marketing, maintaining impeccable social media hygiene is no longer a luxury—it's a cornerstone of effective social media management. This guide explores why keeping your social media accounts clean, focused, and strategically aligned is crucial for brand reputation, audience engagement, and overall marketing success.


Social Media Management & Account Hygiene: How to Maintain a Healthy Social Presence
Digital Marketing
Lynn Langmade
Which CRM Is Best for Small Business? ...

Trying to choose between ActiveCampaign and HubSpot? This in-depth comparison breaks down pricing, features, usability, onboarding, and long-term value—specifically for small businesses and startups. Learn how each CRM stacks up and which platform aligns better with your budget, goals, and growth stage.

Which CRM Is Best for Small Business? ActiveCampaign vs. HubSpot
Social Media Markeing
Lynn Langmade
Social Media Platforms: Your Sherpa Through the ...

With over 70% of U.S. adults using at least one social media platform, the question isn't whether your business should be online—it’s where. This in-depth guide breaks down the eight major platforms in 2025, from Facebook to TikTok, outlining who’s using them, how they’re evolving, and what kinds of businesses are seeing the best results. Whether you're a startup with limited resources or a growing company ready to scale, understanding the strengths and audiences of each platform can help you focus your energy where it matters most.

Social Media Platforms: Your Sherpa Through the Digital Jungle (and Why Choosing Wisely Matters)
Search Engine Marketing
Lynn Langmade
Future-Proof SEO: Why AI Should Be in Your ...

Search engine optimization is undergoing a major shift, and artificial intelligence is at the center of it. In this guide, we explore how AI is reshaping everything from keyword research and content optimization to predictive trend analysis and technical audits. The result? Smarter, faster, and more targeted strategies that serve real user needs. Whether you're a seasoned marketer or a small business owner, this post breaks down how to start using AI SEO tools right now—and why doing so is quickly becoming a competitive necessity.

Future-Proof SEO: Why AI Should Be in Your Toolkit

Verge Digital Marketing blog

When Innovation Isn’t Enough: Why Every Small Business Needs to Understand Digital Marketing

When Innovation Isn’t Enough: Why Every Small Business Needs to Understand Digital Marketing

Launching a small business—especially in complex industries like biotech—requires more than innovation. Without a digital marketing strategy, even the smartest founders can find themselves struggling to attract attention or build traction. In this post, we explore why digital marketing is essential for small business growth, illustrated through the story of a biotech entrepreneur who shifted from silence to success by embracing the fundamentals. Whether you're just getting started or looking to sharpen your approach, this is a practical, down-to-earth look at what it really takes to get found online.

Say Hello to Verge's New Content Marketing Blog

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Welcome to the new Verge Content and Digital Marketing Blog!

In this blog we'll be providing in depth coverage on content marketing and digital marketing to help content marketers and digital marketers discover best practices in the field, stay abreast of the latest industry news, and discover new insights and thought leadership in marketing. 

Key ares of focus for the blog will be:

  • Content strategy

  • Content marketing management

  • Content brand and brand management

  • Digital marketing strategy

  • SEO, SEM, and search marketing

  • PPC and advertising technology

  • Email marmeting

  • Marketing automation and CRM

  • Marketing technology and the Martech stack

  • Social media marketing

  • Influencer marketing

We aim for this blog to become the a premier source of information for digital marketers and the first stop marketers go to get quality marketing content.